Spotlight on poultry

What are latest developments in big regional poultry markets? To celebrate World Poultry Day, we’ve asked veterinary consultants, service providers as well as large poultry companies for insights and looked at current local trends. Join us on a trip around the globe!

Learn what it takes to succeed in poultry in different parts of the world, meet some of our customers, and find out how we support them in keeping their flocks healthy.

In Europe and the United Kingdom, the sails are set for greater animal wellbeing. “We’ll have less antibiotics, more welfare, more quality and more added value for the poultry sector,” comments Dr. Julien Flori, veterinarian and president of Groupe Vétérinaire Chêne Vert Conseil in France.

Dr. Sara Perez from Poultry Health Services in the UK adds: “The future of the poultry industry is bright, I think. There is a need for more protein of animal origin as the population grows. The main thing that we need to be aware of is sustainability and climate change. I think these are areas where we’ll need to work together.”

COVID-19 has hit many national economies in Latin America, leading to greater price sensitivity. However, Dr. José Manuel Arriola Gil from Bachoco SA de SV in Mexico believes that disruption also creates momentum for change: “Companies like Boehringer Ingelheim have a great opportunity during these times. The pandemic has exposed many weaknesses in systems.”

There are many issues we can help address. Lorenn Silva, from BRF in Brazil shares where she sees the future of poultry: “I think it’s worth noting that we are living in a time of great challenges and a growing world population. A future that will increasingly require a sustainable production process, as well as meat that is of high quality and is safe.”

“Poultry, because of its economy, convenience, and high nutrition, still has a strong growth prospect,” shares Qiu Jiahui who works for the Chinese poultry company Wellhope.

Being there for your business partners whenever they need you important to support any growth-driven businesses in poultry. “I have been in this business for 26 years in Animal Health. Boehringer Ingelheim is one of the easiest partners to approach,” relays Dr. Ed Lijauco from San Miguel Foods, Inc, home to many of the Philippines’ largest food brands.

In the US, poultry producers are also facing a number of challenges. We strive to support wherever we are able to.

Dr. Tyler Gamble from Pilgrim’s Pride Corp shares: “We have a really good working relationship in tackling a number of different complex problems. Boehringer Ingelheim has this vast array of knowledge, so I think the next step would be this: How do we leverage all of that experience to optimize our business?”

Mamdouh Ahmed who works for Dakahlia Poultry, one of the largest poultry companies in Africa & the Middle East, shares: “At Dakahlia Poultry, we choose vaccines based on two factors: Its effectiveness and its safety when given to the birds. Boehringer Ingelheim’s products fulfill these needs.”

The impacts of COVID-19 were also felt in Saudi Arabia, where we collaborate with Dr. Mohamed Usman Ghani from Tanmiah Food Group. “During this crisis, the major challenge for us was the supply chain. I very much appreciated the technical support by Boehringer Ingelheim’s team.”

Farmers and their industry partners everywhere are facing complex challenges. Price sensitivity among customers in many regions is increasing while the cost of growing chicken is rising. Social and environmental concerns as well as animal wellbeing are more important in than ever before. These megatrends are here to stay, and navigating them may determine the future success of many poultry businesses.

We’re there for poultry farmers and companies. No matter what challenges they face, we’re happy to share expertise and find the best health solutions for their flocks – ad hoc as well as long-term. A big thanks to our customers all around the world for sharing insights and feedback with us!