“LastMile” – improving through digital
• With the new mobile app, the “LastMile” team can now better manage day-to-day activities and support farmers, retailers and veterinarians more effectively
The “LastMile” initiative is an integrated, solutions-driven program seeking to address crucial animal health challenges by making animal medical resources available in hard-to-reach areas. The initiative targets ruminants, such as sheep, goats along with cattle, and poultry.
Established by Boehringer Ingelheim, with support from the Global Alliance for Livestock Veterinary Medicines (GALVmed) and funded by Bill & Melinda Gates Foundation, “LastMile” aims to bridge current gaps in access, availability, and awareness of animal healthcare solutions for smallholder farmers in Africa. The program’s mission is to create long-lasting partnerships with the local farming community in an effort to establish and drive sustainable businesses that are integrated into the wider national economy. It was initially launched in Kenya, and other key markets throughout Africa including Cameroon, Nigeria, Mali, Burkina Faso and Ethiopia, with a plan to expand in Tanzania.
With the new recently launched mobile app, field force and teams working on the “LastMile” are now able to manage their day-to-day activities and work more effectively with farmers, retailers and veterinarians. The objective for rolling out the use of the app is to monitor the activities accurately, collect data, measure the impact and reach of the initiative, as well as to improve the understanding and knowledge about the smallholder farmer sector for better-informed decision-making in the future. In addition, the app has proven critical in the current times of social distancing and heightened safety measures for regular and easy interactions with all our stakeholders.
Bill & Melinda Gates Foundation, the project funder, and GALVmed, will also benefit from this app, as more accurate KPI data related to the project will be available.
Some of the main features include a calendar section, farm and retail visit sections, training part covering diseases and product information and also surveys to gather specific information about the target market.
Emilie Veillat, Key Account Manager and “LastMile” application lead, The Veterinary Public Health Center at Boehringer Ingelheim shared: “The ‘LastMile’ initiative is an important part of the company’s vision and aims to support our communities as well as improve both human and animal health. I am pleased we have launched this mobile app which is not only critical for accurate data collection and monitoring, but it also helps teams stay connected, particularly in these challenging times of the pandemic.”
About GALVmed
GALVmed works with partners to make livestock vaccines, medicines and diagnostics accessible and available to millions of smallholder farmers in developing countries who depend on livestock for their livelihood. The international not-for-profit company aims to make a significant contribution towards transformational change in the smallholder livestock health landscape by developing a portfolio of high-impact products and initiating a range of private sector market initiatives operating at scale in the smallholder sector in Africa and South Asia. GALVmed is headquartered in Edinburgh, Scotland with regional offices in Nairobi, Kenya and New Delhi, India.
Boehringer Ingelheim Animal Health Business Unit
Boehringer Ingelheim is the second largest animal health business in the world, with net sales of 4 billion euros in 2019 and presence in more than 150 markets.
As the lives of animals and humans are intertwined, across the globe, our 10,000 employees are dedicated to enhancing the well-being of both – through science and innovation, as well as with their commitment and passion.
Respect for animals, people and the environment is at the heart of what we do. We develop medicines, services and innovative digital technologies to protect animals from disease and pain. We support our customers in taking care of the health of their animals and protect our communities against life- and society- threatening diseases.
For more information visit: www.boehringer-ingelheim.com/animal-health/overview.
Boehringer Ingelheim
Making new and better medicines for humans and animals is at the heart of what we do. Our mission is to create breakthrough therapies that change lives. Since its founding in 1885, Boehringer Ingelheim is independent and family-owned. We have the freedom to pursue our long-term vision, looking ahead to identify the health challenges of the future and targeting those areas of need where we can do the most good.
As a world-leading, research-driven pharmaceutical company, more than 51,000 employees create value through innovation daily for our three business areas: Human Pharma, Animal Health, and Biopharmaceutical Contract Manufacturing. In 2019, Boehringer Ingelheim achieved net sales of 19 billion euros. Our significant investment of almost 3.5 billion euros in R&D drives innovation, enabling the next generation of medicines that save lives and improve quality of life.
We realize more scientific opportunities by embracing the power of partnership and diversity of experts across the life-science community. By working together, we accelerate the delivery of the next medical breakthrough that will transform the lives of patients now, and in generations to come.
More information about Boehringer Ingelheim can be found on www.boehringer-ingelheim.com.