S6.EP2. 世代經營｜「為什麼」而做？ What’s your“why”?
「Transforming Lives for Generations」是百靈佳殷格翰的經營理念，這激勵了公司逾53,000名員工的熱情。在2022年的夏季，百靈佳殷格翰詢問了員工：公司的理念對你個人而言代表什麼？你「為什麼」而做？以下是他們的回答。
我的「為什麼」是能為我所做的一切賦予價值
在我的個人生活中，我希望能將這良好的理念傳承給女兒；而職場上，在百靈佳殷格翰工作37年的我，能透過工作改善人類和動物的健康，並關心我們的環境，這使我懷抱熱情、勇氣並真誠地工作。
－Maria Vazquez 包裝操作員（Operator III, Packaging），墨西哥
我們有彼此才能共同進步
在這快速變化的世界中，讓我們一起幫助我們的孩子和孫子成長。代代相傳的我們：由祖母到孫子、父親到孩子、醫生到病人、老師到學生、前輩到後輩，讓我們跨世代共同合作。我們想向你展現這份理念為什麼能驅使我們竭盡所能追求更好的生活，因為我們有彼此才能共同進步。
－Aude Edmond 藥物監控與醫療資訊主管（Head of Pharmacovigilance and Medical Information），法國
讓未來的世代生活在一個更好、更公平、更多元的世界是我們美好的責任
我的「為什麼」源自那些雖已離去卻留下智慧與愛的人，就像我的母親；也有那些因為缺乏藥物而早逝的人，像是我的外甥；還有像我91歲的父親，總提醒我們踏實工作的意義；同時，我也因為有個女兒，激發我肩負這美好的責任：讓他們生活在一個更好、更公平、更多元的未來世界。
－Juan Mendez 商業部門專科治療主管（Business Unit Head Specialty Care），智利
一個產品改善我們家族的生活
我的「為什麼」源於對家人的愛，也是在這間進步、創新且富有同理心的公司工作的動力。這間公司對人類、動物患者與員工的關心程度讓我深感敬意。而「改善未來世代的生活」，對我個人而言也別具意義：在我家族中，過去幾代的女性都曾受慢性阻塞性肺疾病所苦，幸運的是，我們公司的其中一款產品緩解了我的母親與阿姨的痛苦，改善了她們的生活。
－Teena Reece 信用分析師（Credit Analyst），加拿大
百靈佳殷格翰正致力改善我認識與所愛人們的生活
我曾在一個會議上分享了我們家族的糖尿病病史，我父親、妻子和我也都患有此病，這個病影響了我們許多世代，也有許多人因此而離世。而百靈佳殷格翰正致力改善我認識與所愛人們的生活。此外，我在動物保健部門工作，我14歲的狗狗Otis也從Metacam和全能狗®S中受益。
－Klynn Alibocus 動物保健部門全球通路高級主管（Head of Channel Excellence, Animal Health），德國
百靈佳殷格翰關心未來的世代
我非常感激能成為百靈佳殷格翰的一員，因為我們不僅關心病人，也同樣關心員工以及未來世代，並倡議永續發展，這就是我的「為什麼」了。
－Franice Chiam 執行助理（Executive Assistant），馬來西亞
「小手」的力量推動著我向前
我們就像遍佈世界各地的「小手」，雖然很小，卻蘊含著巨大的力量，能夠推動我們前進，並給予彼此擁抱和支持，為家庭注入了堅定的信念，讓我們互相期許為未來世代創造更美好的世界。
－Romina Mühlnikel, 資深區域品牌經（Senior Regional Brand Manager），阿根廷
我們要為了未來的病患需求，建立一個全面、永續與長程的方向
對我而言，「改善未來世代生活」意味著從現在開始，投注心力在未來患者、家庭與後代所需的事物上，並聯合公司內外部的夥伴，建立一個全面、永續與長程的方向，而我很自豪能在這個旅程參與其中。
－Feryal Tanriverdio, 數位創新暨病患安全與藥物監察主管（Head of Digital Innovation, Patient Safety & Pharmacovigilance），德國
我們為了病患們健康明亮的未來而努力
百靈佳殷格翰的志業是改善病患的生活，並為了病患們健康明亮的未來而努力。我們以突破現有的思維來發掘更多的可能與潛力，找出最佳的解決方案，藉此不斷探索、學習與成長，期許能為我們接觸到的人創造更多美好轉機。
－Gretta El Fadl 數位內容經理（Digital Content Manager），阿拉伯聯合大公國
以促進人類、動物和環境健康的體驗式學習讓自我成長
我加入百靈佳殷格翰最大的理由就是能以促進人類、動物和環境健康的體驗式學習讓自我成長，我們將為此奉獻心力。例如：我們支持印度和肯亞的兒童與成年人的非政府組織工作，或者在肯亞推動類似的計畫。另一個例子是由我帶領同事們參與「Bag2theFuture」的計畫，旨在種植當地的原生樹種與蔬菜，創造生態多樣性並和提升社區的幸福感。
－Tanja Vermeer 資深人力資源發展經理（Senior People Growth Manager），德國
我們在人類歷史上留下了足跡
改善人類和動物健康的使命，不僅是為了當代，更是為了未來的世代。透過醫學研究的成果，改善了人類與動物的生活，這不僅讓我們在人類歷史上留下了足跡，更讓我們眾多病患得以受惠。
－Alexandra Gösch Wall 區域企業品牌接觸點負責人（Regional Corporate Brand Touchpoints），奧地利
我的目標是為下一代創造更美好的世界
我期許我的兒子長大成人時，他們能生活在一個美麗的世界裡，擁有清新的空氣、美麗的大自然、身體健康並能尊重多元文化的價值。我將在我的工作中為這份願景作出貢獻，讓人們不再受疾病所苦，盡情享受豐盛的人生。
－Miyuki Ono 肺纖維化相關領域負責人（Head of Pulmonary Fibrosis），行銷部門，日本
我將盡我所能協助開發新的高效藥物
我在近期失去了我親愛的家人，他們罹患了無法有效根治的嚴重疾病。而我們只有一個地球，我想讓我的孩子與後代們都像我一樣享受這個世界，我將盡我所能協助開發新的高效藥物，讓我們美好的生活延續下去。
－Dr. Andrea Kreisselmeier 敏捷顧問（Principle Agile Coach），德國
「改善未來世代的生活」代表我們肩負的責任
無論是人類、動物或植物，「改善未來世代的生活」代表我們對這星球上所有生命有責。身為一個父親，我想以身作則，逐漸影響整個世界，為在地球上的健康生活共盡一份心力，而我們衷心期許自己能成為實現這份宏偉願景的醫療保健公司。
－Manuel Dahm 數位專員（Digital Expert），德國
為下一代著想就是我們進步的動力
我深愛我的家人！我個人「為什麼」的目標與百靈佳殷格翰的理念息息相關，我深信為下一代著想就是我們進步的動力！
－Renata Bendit, 醫療品質經理（Medical Quality Manager），巴西
What’s your“why”?
“Transforming Lives for Generations” is the purpose of Boehringer Ingelheim that inspires the company’s more than 53,000 employees. In the summer of 2022 Boehringer Ingelheim asked its employees: What does our purpose mean to you personally, what’s your “why”? Here is what some of them answered.
My “why” is to add value to everything I do.
In my personal life, I want to leave a legacy of great values to my daughters. Professionally, I just celebrated 37 years working at Boehringer Ingelheim. My “why” is to add value to everything I do, with passion, courage, and honesty, and to improve human and animal health while caring for the environment.
Maria Vazquez, Operator III, Packaging, Mexico
We cannot progress without each other.
Let's help our children and grandchildren grow up in this world of a constant and rapid transformation. Let’s breathe life into the transmission from generation to generation, from grandmothers to grandchildren, from fathers to children, from doctors to patients, from teachers to pupils, from seniors to juniors, and let's be intergenerational. We complement each other and we cannot progress without each other. Let's put forward our values, let's explain why we do everything we can for a better life.
Aude Edmond, Head of Pharmacovigilance and Medical Information, France
We have the beautiful responsibility to leave future generations a better, fairer, and more diverse world.
My “why” is about those who have departed leaving a legacy of wisdom and affection, like my mother. About those who left us early waiting for a medicine that would allow them to continue living, like my nephew. About those who remind us of the value of simplicity, honest work and that we are all worthy, like my 91-year-old father. And, being motivated by my daughter, also about future generations, because we have the beautiful responsibility to leave them a better, fairer and more diverse world.
Juan Mendez, Business Unit Head Specialty Care, Chile
Lives in my family were transformed by one of our products.
My “why” is my passion for my family, my passion to work for this progressive, innovative, and compassionate company. I am so impressed by the level of concern for human and animal patients as well as for employees. "Transforming Lives for Generations" has also a personal meaning for me: For past generations the females in my family have suffered with COPD. Fortunately, one of our products was available to provide some relief for my mom and aunt. Their lives were transformed by one of our products.
Teena Reece, Credit Analyst, Canada
Boehringer Ingelheim is actively transforming the lives of generations of people I know and love.
I once shared my personal diabetes story at a conference. Generations have had the disease, and many died from it. My father has it, as well as my wife and I. So, with its work and products Boehringer Ingelheim is actively transforming the lives of generations of people I know and love.
I work in Animal Health and my 14-year-old Cocker Spaniel “Otis” is benefiting from Metacam and NexGard Spectra.
Klynn Alibocus, Global Head of Channel Excellence, Animal Health, Germany
Boehringer Ingelheim cares for future generations.
I feel grateful to be part of Boehringer Ingelheim because we care not only for the life of our patients, but the company also cares for the lives of its employees as well as for future generations, having various sustainability initiatives. And that is my “why”.
Franice Chiam, Executive Assistant, Malaysia
What drives me forward is the power of “little hands”.
What drives me forward is the power of “little hands”. Although small, they have tremendous strength to push us forward, embrace us and hold us close, and remain committed to families. These "little hands" all over the world expect a better future from us... and for more generations to come!
Romina Mühlnikel, Senior Regional Brand Manager, Argentina
We need to take a holistic, sustainable, and long-term approach to meet our future patients’ needs.
To me, “Transforming Lives for Generations” means investing now into what will be needed in the future by our patients, our families, and future generations, as well as taking a holistic, sustainable, and long-term approach with our internal and external partners to meet our future patients’ needs. I am very proud of being part of this journey.
Feryal Tanriverdio, Head of Digital Innovation, Patient Safety & Pharmacovigilance, Germany
We support our patients for a brighter healthier future.
Working at Boehringer Ingelheim allows us to change patients’ lives for the better! We support our patients for a brighter healthier future, always aiming to increase the sense of wonder and impact the desire to learn, bringing about growth and positive change that will transform the lives of those we connect with. Every day we strive to provide unparalleled solutions and open the eye of the mind to a world of possibilities and potential.
Gretta El Fadl, Digital Content Manager, United Arab Emirates
We can develop ourselves through experiential learning journeys to add to human, animal and environmental health.
My biggest reason to be at Boehringer Ingelheim is that we can develop ourselves through experiential learning journeys to add to human, animal and environmental health. For example, we support the important work of NGOs for children and adults in India or a similar program in Kenya. Another example is the Bag2theFuture project I lead with my colleagues where we aim to plant indigenous trees and vegetables to create biodiversity and wellbeing for the local community.
Tanja Vermeer, Senior People Growth Manager, Germany
We leave a footprint in the history of mankind.
My motivation and purpose are to improve the health of humans and animals for our generation and for future generations, to shape the way they live with our current achievements in medical research. In doing so, we leave a footprint in the history of mankind, but also in countless individual histories of our patients.
Alexandra Gösch Wall, Regional Corporate Brand Touchpoints, Austria
My purpose is to create a better world for the next generations.
My purpose is to create a better world for the next generations. When my boys grow up to be adults, I want them to be able to live in a beautiful world: with clean air and intact nature, in good health and in culture where diversity is valued and respected. I like to think that my work will be a contribution to creating such a world where people have a full life without illnesses.
Miyuki Ono, Head of Pulmonary Fibrosis, Marketing, Japan
I want to help with all I do to develop new efficient and effective drugs.
I want to help with all I do to develop new efficient and effective drugs much faster than before as I lost some very dear family members recently to severe diseases where no effective treatment existed.
As we only have this one planet, my sincere dedication is also to make our life as sustainable as possible. This is the only way my kids and the following generations will be able to enjoy it as much as I have.
Dr. Andrea Kreisselmeier, Principle Agile Coach, Germany
“Transforming Lives for Generations” means taking responsibility today.
“Transforming Lives for Generations” means taking responsibility today – for life on this planet, for humans, animals and plants. As a father I want to contribute to a healthy life on Earth, and we can only achieve this goal if we approach it with a systemic perspective. If we can live up to this ambition, we will truly be a healthcare company.
Manuel Dahm, Digital Expert, Germany
The only way to keep growing is to think about the next generations.
I love my family! My “why” has everything to do with the family company Boehringer Ingelheim. And I do believe that the only way to keep going and growing is to think about the next generations!
Renata Bendit, Medical Quality Manager, Brazil