Overcoming stigma and advancing lung cancer advocacy

We've teamed up with patient group representatives from around the world to answer the most searched questions about lung cancer and highlight some Big Little Things that can help provide clarity and guidance.

A survey from the Global Lung Cancer Coalition showed that over four out of ten people (42.62%) agreed with the statement "I have less sympathy for people with lung cancer than other types of cancer".¹ This attitude and the existing prejudice tied to smoking, can lead to patients feeling judged and blaming themselves. And while smoking is a strong risk factor for lung cancer, it is not the only one. In fact, 10% to 20% of people who develop lung cancer have never smoked.²

For those living with lung cancer, it is often the little things that make a big difference. To understand these little things better, we asked patient experts about their experiences.

Anyone who has lungs can get lung cancer

In this video, Danielle Hicks, Chief Patient Officer at Go2 for Lung Cancer, shares her personal journey and insights into the challenges and misconceptions surrounding lung cancer, emphasizing the need to shift public perception and understanding of this complex disease.

Equal & earlier access to diagnosis are game-changing for outcomes

In this video, Stefania Vallone, Board Member at Women Against Lung Cancer in Europe, highlights the critical role of early diagnosis, and the ongoing efforts to implement screening programs worldwide to improve treatment outcomes for lung cancer patients.

Access the Global Lung Cancer Coalition website and websites of their local member organizations for more educational resources.

Important Note: Please note, the information provided in these videos is not intended to replace professional medical advice. For questions related to lung cancer, please consult your healthcare provider or doctor.

Date published: 1 November 2024

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