Boehringer Ingelheim partners with Ipsos to gain insights on human-animal bond in Europe
- The human-animal bond survey assigned to the global Research Institute Ipsos took place in 2017 in five European countries, targeting 3,000 pet owners
- The survey results show a strong positive impact of pet relationship on owners' well-being
- Veterinarians prove to be the contact of choice to provide information on the topic
Ingelheim, Germany, 22 November 2018 – Boehringer Ingelheim partnered with the Ipsos Research Institute to carry out a survey to explore the human-animal bond and the role it plays on owners’ wellbeing. The survey was conducted in five European countries (France, the UK, Germany, Italy and Spain).
The human-animal bond topic is emerging more and more frequently in human health as pets are taking growing space in our lives. The benefit of the connection starts to be recognised by health care professionals, especially in case of children suffering from health issues. Recent studies also show the positive effects of a patient-animal connection on depressive disorders, cardiac health or post-traumatic stress.
Overall, the results of the survey highlight a strong emotional bond between owners and pets, being even stronger and more intimate among owners with health issues. A majority of respondents are conscious of the human-animal bond and aware of the related mutual benefits. Veterinarians prove to be the contact of choice to provide information on the topic.
Main conclusions from the survey are the following:
- 96 per cent of dog owners and 91 per cent of cat owners declare that owning pets has a positive impact on their daily life, 66 per cent consider them as family members.
- For 55 per cent of respondents, who mention that their pet improves their state of health, the pet brings more relaxation to into their life and for 43 per cent it helps increasing physical exercise.
- The decrease of medicine (relaxant, depressant, sedative) is part of the concrete improvement linked to the pet ownership (~7 per cent of the sample).
- Owners with a condition spend more time and are more emotionally engaged with their pet – unconditional love and trust is what 80 per cent of them strongly agree while talking about their affective state with their pet.
- Respondents having children suffering from severe or chronic disease are most aware of the human-animal bond than the two other groups.
- Overall, 70 per cent of respondents are favorable about vet talking about the topic.
Survey background
The survey was assigned by Boehringer Ingelheim to the global Research Institute Ipsos in September 2017, targeting three groups: healthy owners, owners with health issues and owners with kids suffering from health issues.
The first part of the study consisted in an in-depth qualitative survey among pet owners to understand their day to day relation and the special bonds between them. The second part targeted 3,000 owners (300 cat owners and 300 dog owners in each country) in order to quantify the relationship and the related benefits for each of them.
View the key highlights from the study.
Boehringer Ingelheim
Improving the health and quality of life of patients is the goal of the research-driven pharmaceutical company Boehringer Ingelheim. The focus in doing so is on diseases for which no satisfactory treatment option exists to date. The company therefore concentrates on developing innovative therapies that can extend patients’ lives. In animal health, Boehringer Ingelheim stands for advanced prevention.
Family-owned since it was established in 1885, Boehringer Ingelheim is one of the pharmaceutical industry’s top 20 companies. Some 50,000 employees create value through innovation daily for the three business areas human pharmaceuticals, animal health and biopharmaceuticals. In 2017, Boehringer Ingelheim achieved net sales of nearly 18.1 billion euros. R&D expenditure, exceeding three billion euros, corresponded to 17.0 per cent of net sales.
As a family-owned company, Boehringer Ingelheim plans in generations and focuses on long-term success, rather than short-term profit. The company therefore aims at organic growth from its own resources with simultaneous openness to partnerships and strategic alliances in research. In everything it does, Boehringer Ingelheim naturally adopts responsibility towards mankind and the environment.
More information about Boehringer Ingelheim can be found on www.boehringer-ingelheim.com or in our annual report.
Boehringer Ingelheim Animal Health Business Unit
Boehringer Ingelheim is the second largest animal health business in the world. We are committed to creating animal wellbeing through our large portfolio of advanced, preventive healthcare products and services. With net sales of 3.9 billion euros (2017) and around 10,000 employees worldwide, we are present in more than 150 markets. For more information click here.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets.
With offices in 89 countries, Ipsos researchers assess market potential and interpret market trends. They develop and build brands, and help clients build long-term relationships with their customers. They also test advertising and study audience responses to various media and they measure public opinion around the globe.
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