New Documentary Highlights Ranch’s Commitment to Cattle Health
DULUTH, Ga. (Feb. 5, 2020) — The new documentary “Cattle First” captures how one ranching family is preserving the land, promoting animal health and protecting a legacy.
The 40-minute film, available for viewing at CattleFirstMovie.com, follows the Johnson family’s experiences as cow-calf producers, and provides perspectives on all aspects of ranching. Family members share their philosophies on progressive land management and the health and well-being of their animals.
“Ranching isn’t just a business, it’s a way of life,” said Will Johnson of Flying Diamond Cattle Ranch. “We’re honored to be featured in this documentary by Boehringer Ingelheim, and believe that putting cattle first is one of our guiding principles — our livelihood depends on it.”
The Johnsons are raising a sixth generation on the eastern and central plains of Colorado. They’re raising cattle, too, in much the same way that the family raised them in the early 1900s: allowing them to graze in the sweeping pastures that support efficient breeding, while employing the latest techniques in animal healthcare.
“Our multi-generational history means a lot to us, but we still face challenges from the public perception of what it means to be a rancher,” said Johnson. “We’re passionate about producing safe, high-quality beef for consumers, and want to show them our commitment to it.”
The documentary premiered at the 2020 Cattle Industry Convention in San Antonio, and is now available to view at CattleFirstMovie.com. It will also be screened at National Ag Day in Washington, D.C., on March 24.
The film is brought to you by Boehringer Ingelheim.
“We are dedicated to helping the cattle industry improve the health and well-being of its animals, to ensure it remains successful for generations to come,” said Scott King, DVM, director of cattle marketing, Boehringer Ingelheim. “We’re proud to feature a ranch that embodies our company’s Cattle First philosophy while encouraging others to do the same.”
About Boehringer Ingelheim Animal Health USA Inc.
Boehringer Ingelheim is the second largest animal health business in the world, with net sales of almost $4.7 billion (3.9 billion euros) worldwide in 2018, about 10,000 employees and a presence in more than 150 markets. We have pioneered advancements in vaccines, parasite-control products and therapeutics that limit pain and slow disease, and we aim to create the future of animal wellbeing for pets, horses and livestock by focusing on prevention.
Boehringer Ingelheim’s Animal Health Business has a significant presence in the United States, with more than 3,000 employees in places that include Georgia, Missouri, Iowa, Minnesota, New Jersey and Puerto Rico. To learn more, visit www.boehringer-ingelheim.us, www.facebook.com/BoehringerAHUS or www.twitter.com/Boehringer_AH.
About Boehringer Ingelheim
Improving the health of humans and animals is the goal of the research-driven pharmaceutical company Boehringer Ingelheim. The focus in doing so is on diseases for which no satisfactory treatment option exists to date. The company therefore concentrates on developing innovative therapies that can extend patients’ lives. In animal health, Boehringer Ingelheim stands for advanced prevention.
Family-owned since it was established in 1885, Boehringer Ingelheim is one of the pharmaceutical industry’s top 20 companies. Some 50,000 employees create value through innovation daily for the three business areas: human pharmaceuticals, animal health and biopharmaceuticals. In 2018, Boehringer Ingelheim achieved net sales of around $20.7 billion (17.5 billion euros). R&D expenditure of about $3.8 billion (3.2 billion euros), corresponded to 18.1 per cent of net sales.
As a family-owned company, Boehringer Ingelheim plans in generations and focuses on long-term success. The company therefore aims at organic growth from its own resources with simultaneous openness to partnerships and strategic alliances in research. In everything it does, Boehringer Ingelheim naturally adopts responsibility towards mankind and the environment.
©2020 Boehringer Ingelheim Animal Health USA Inc., Duluth, GA. All Rights Reserved. US-BOV-0005-2020